Get More Website Visitors With Shortened Links
Make typing super easy
Keep social media account names short and consistent across platforms. The Health Promotion Board, for instance, uses “HPBsg” for their Facebook account.
Simplify links
Several sites have link domains you can shorten:
- Facebook.com –> fb.com or fb.me
E.g., fb.com/PSDSingapore redirects to facebook.com/PSDSingapore - Wordpress.com –> wp.me
Every Wordpress blog or post can have a wp.me short link.
E.g., The short link for MNDsingapore.wordpress.com is wp.me/1A7zE – and can be further customised with a Wordpress plug-in.
Always check before using short forms. For example, ig.com and yt.com do not redirect to Instagram and YouTube.
Avoid gibberish
Customise your short links so that instead of a jumble of letters and numbers, they can be easily pronounced and memorised. Avoid mixing lower and upper cases.
Services to try
Bit.ly, tiny.cc and is.gd all allow customisable links and the option to track click statistics. Stick to one service for consistency.
Jan 5, 2016