A TREND TO WATCH
Observed over fifteen days, Chinese New Year is the longest and most auspicious festival celebrated in Chinese communities. It is an occasion to enjoy family reunion dinners, don new clothes and exchange red packets. However, as COVID-19 lingers worldwide, CNY celebrations in 2021 will be quieter than ever, with smaller annual bazaars and house visits limited.
Despite this, families can still commemorate the festive season with their loved ones through digital means or smaller-scale gatherings. For instance, with the annual Chingay parade going virtual for the first time, Singaporeans can expect a digital fiesta on February 20 with over 2,000 performers, a massive 100-lion dance involving local and overseas troupes, and CGI effects to enhance other performances. The annual River Hongbao is also taking on a hybrid approach – visitors will need to book slots for the physical lantern displays at Gardens by the Bay, where pre-recorded dance performances will be screened.
The future of festivals seems likely to be a mix of safety-distanced physical events and digital experiences. And with the benefits of inclusivity and greater participation from home, this may well continue even after COVID-19 is conquered.