You may have noticed the dwindling of print magazines on retail racks and in your mailboxes, if you’re a print subscriber. Newspapers, too, are reducing their print runs and finding new ways to reach readers on digital platforms, including tablets and chat apps such as Telegram.
With readers’ attentions taken up by digital screens, and to cut the costs of printing and distribution, print serial publications by public agencies are also shifting to digital-only modes, relying more on websites and social media channels to reach out to audiences.
The publishing industry is far from the only one transformed by an increasingly digital economy.
The digital economy encompasses the production and consumption of digital products and services, digital platforms and business activities that are enabled by digital technologies. This includes something as simple as email to more sophisticated examples such as data analytics and artificial intelligence.
By 2025, Southeast Asia’s digital economy could triple in size to S$415 billion, based on a report by Temasek, Google and Bain & Company. This creates numerous opportunities for companies, making it easier for them to serve businesses and individuals in the region and across the world. A local company can now access customers beyond Singapore through digital platforms such as Shopee, and gain insights about their customers through services like Google Analytics.
Even services with a high human touch, such as professional home-based nursing care or nail and beauty services, have benefited from tapping the conveniences of going digital. Apps such as Homage and Vaniday offer options to quickly find and schedule such services.
The digital economy also brings opportunities to workers – and not just those in tech industries. Digital platforms allow workers to offer their services and connect with customers more effectively.